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home | Free Tour | Traditional Listing VS. Auction List . . .
 

Traditional Listing VS. Auction Listing

Auction Listing Agents VS. Traditional Listing Agents

   

Qualify the seller and property

 

 

Sign the listing

 

   

Provide disclosures to buyers upfront

 

Provide disclosures after contract is accepted and hope buyer doesn't renegotiate

 

   

Market the property with urgency to act

 

Market the property and hope buyers act

 

   

Provide info to buyers direct

 

Provide info to buyers agents

 

   

Provide pre-set terms & conditions

 

Negotiate Price and terms of contract

 

   

Allow auction to set price

 

Wait for buyers to offer a price

 

   

Hold three 2 hour property previews at predetermined times

 

Hold open houses 3-4 hours every weekend until its sold

 

   

Sell properties as is with NO contingencies and have a higher closing ratio

 

Sell with contingencies

 

Buyer pays termite repairs, title insurance, general repairs and buyers premium

 

Buyer and seller negotiate who will pay for termite repairs, title insurance, general repairs, escrow fees, closing costs and there is no buyers premium

 

   

As you can see both agents have the same goal in mind but with a slightly different method for getting to the finish line. The auction agent will create the urgency for the buyers to act by giving a deadline. Buyers know that if they do not act now they may loose the opportunity to purchase that property forever. Traditional listings have much less urgency and buyers will sit back and wait for the price to reduce. Qualifying the seller and the property is a huge part of taking an auction listing. The auction agent will ask a series of questions to determine the pain level of the seller. The purpose of this is to determine if the seller is realistic with their price. Auctioneers will tell you that the best auctions they have had were the ones they walked away from. Dont waist your time with an unrealistic seller that will not accept market value for their property! Use our qualifying sheet to qualify your sellers.

 





·  BUYER Benefits to Participating in an Auction
·  Example of Auction Compensation Breakdown
·  Test Your Qualifying Skills
·  How to qualify an Auction.
·  Explaining to Sellers the Benefits of Auction


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